On April 17, 2026, premium energy drink brand IPOTION ENERGY officially announced a landmark partnership with global entertainment giant Disney, successfully securing the STARWARS IP authorization to co-create an exclusive energy-flavored drink. This collaboration marks the first time Disney has opened its energy drink category for licensing, making it a milestone event in cross-category IP co-branding with far-reaching significance.

As the world's undisputed leader in IP licensing, Disney generated approximately $62 billion in global licensed consumer product retail sales in 2025, a figure nearly double that of the second-ranked company. Its portfolio encompasses top-tier IPs including Marvel, Pixar, and STARWARS, with influence spanning over 180 countries worldwide. By breaking through category barriers to select IPOTION ENERGY, Disney has demonstrated its strong recognition of the energy drink market's potential and its deep commitment to the Chinese market.

Disney acknowledged that energy drinks represent a high-growth emerging category, and with STARWARS boasting a massive fan base in China, this crossover collaboration will help revitalize the IP and deepen its roots in the Chinese market. The head of IPOTION ENERGY stated that becoming Disney's "inaugural partner" in this category is both an honor and a responsibility. Moving forward, the brand will fuse the sci-fi DNA of STARWARS with its own natural and health-oriented philosophy to create energy drinks that deliver both trend-setting appeal and premium quality, offering Chinese consumers an entirely new experience and driving mutual empowerment and shared growth for both the brand and the IP.