On May 25, 2026, premium energy drink brand IPOTION ENERGY officially announced a production partnership with Cheerday Qiandaohu Beer Group, which will serve as the contract manufacturer for the STARWARS IP-licensed co-branded energy-flavored drink, marking the official entry into the implementation phase for this groundbreaking co-branded product.
Cheerday Qiandaohu Beer Group is a leading enterprise in China's beverage contract manufacturing sector, ranking among the top in comprehensive strength. Founded in 1985, the company enjoys access to the premium water source of Qiandaohu Lake, renowned as "the finest scenic waters in the world," with an annual production capacity of 600,000 kiloliters. It ranks among China's top ten beer companies and possesses robust multi-category beverage contract manufacturing capabilities. As the only beer enterprise in Zhejiang Province that steadfastly maintains its own brand, its products are exported to 29 countries and regions worldwide.
The group wields strong industry influence, having long provided exclusive contract manufacturing for leading domestic retailers and restaurant chains such as Pang Dong Lai, Haidilao, and Freshippo (Hema Fresh), as well as internationally renowned beer brands including Carlsberg and Kirin. Its product quality has earned unanimous recognition from global clients.
Cheerday Qiandaohu Beer Group stated that it is highly optimistic about the growth potential of China's energy drink market. This collaboration with IPOTION ENERGY represents a strategic move for the Group to expand its non-alcoholic beverage business, leveraging its extensive production expertise and rigorous quality standards to ensure the high-quality delivery of the co-branded product.
This collaboration brings together Disney's top-tier IP, ADM's premium formulation developed through cutting-edge R&D, and Cheerday's formidable manufacturing capabilities. This powerful three-way alliance will deliver an energy drink that combines trend-setting appeal with exceptional quality for Chinese consumers, helping IPOTION ENERGY seize the commanding heights of the premium energy drink market.
