IPOTION ENERGY has always adhered to the concept of trendy and healthy beverages, deeply engaged in the premium energy drink sector, and is committed to creating beverage choices that combine quality and individuality for young consumers. With the aspiration to break through industry conventions, the brand continuously explores new possibilities of cross-boundary integration, now partnering with the globally top-tier IP STARWARS to open a new chapter in cross-brand collaboration.

From securing ADM to customize a top-tier formula that lays a solid foundation for product quality, to earning Disney's first-ever energy drink category authorization, and then teaming up with the formidable Cheerday Qiandaohu Beer Group for mass production — each step has been meticulously crafted, bringing together top resources from multiple parties.

STARWARS carries the timeless sci-fi passion and adventurous spirit that transcends generations, while IPOTION ENERGY represents the forward-driving, vibrant lifestyle attitude of today's youth. The two share a highly aligned spiritual core. The series includes multiple sparkling flavors — Classic Original, Tropical Fruit, and Cranberry & Cherry — paired with classic STARWARS character designs that fuse sci-fi aesthetics into the beverage experience.

With artisanal craftsmanship guiding every detail of the taste experience, and a trend-setting IP giving the product its soul, the brand satisfies both the palate and the personal aesthetic of young consumers — making every sip a resonance of passion and vitality.